Island Homemade Ice Cream

Client’s Goals:

1. Grow social media following and increase reach

2. Art direct photo sessions and create high quality, brand-aligned photo and video content

3. Improve website branding and user experience

Island Homemade Ice Cream came to me for help growing their social media following, refining their brand, and expanding into new markets. 

The strategy focused on building a stronger, more recognizable brand through paid social media advertising, quality brand-aligned content, and a redesigned website. I managed the social media strategy, including content creation, photography, copywriting, posting, and paid advertising, with a focus on increasing brand awareness, reaching new audiences, and creating a cohesive digital presence.