Case Study:
Gaal Shepherd Art
web design, social media marketing, photography & videography
Client’s Goals:
1. Improve website design and user experience and optimize for online sales
2. Test the potential of social media marketing to increase painting sales
Gaal Shepherd is a successful oil and pastel painter. She came to me looking for assistance in improving the user experience and appearance of her website. After the website redesign Gaal was so happy with the results and increased sales that she chose to hire me again to help her with social media marketing.
Results
900%
increase in followers
over 1000 new followers on Instagram in the first 6 months
81,000+
content views
on Instagram
in the first 6 months
790%
increase in web traffic
over previous
one year period
• Created and executed a social media strategy and managed content creation and posting
•Worked closely with the client to redesign the gallery pages of her website to better represent her work available for purchase
• Painting sales immediately increased following website redesign
• Regular on-site photo and video sessions to capture behind the scenes content for social media, creating several popular series following her painting process
“Jenna stepped in when my website was in disorder and saved the day! She was timely and reasonable with pricing. I would recommend her wholeheartedly.”