Case Study:

Rutland Beer Works

Photography, Social Media Marketing

Client’s Goals:

1. Art direct photo sessions and curate brand aligned images for use on social media and website

2. Consistently create and share content aimed towards brand building

Rutland Beer Works is a well established brand here in Vermont. They approached me requesting help with content creation and social media marketing, with a goal of increasing the consistency of their social media posting and the quality and brand alignment of their content.

The strategy focused on creating content that highlighted the brand’s Vermont roots, promoted seasonal beer releases, and gave followers a behind-the-scenes look at the brewery and the people behind it.

Results

• With an efficient budget-concious strategy I created a consistent, active social media presence while elevating the quality of the brand’s visuals. I developed photography and content that better reflected the quality of the beer and strengthened the overall look and feel of the brand online