Case Study:

Island Homemade Ice Cream

Marketing strategy, web design, social media marketing, photography & videography

Client’s Goals:

1. Grow social media following and increase reach

2. Create high quality, brand-aligned photo and video content

3. Improve website branding and user experience

Island Homemade Ice Cream came to me for help growing their social media following, refining their brand, and expanding into new markets. I redesigned their website for a more user-friendly, brand-aligned experience, grew their social media presence, and created high-quality photo and video content.

The strategy focused on building a stronger, more recognizable brand through paid social media advertising, quality brand-aligned content, and a redesigned website. I managed the social media strategy, including content creation, photography, copywriting, posting, and paid advertising, with a focus on increasing brand awareness, reaching new audiences, and creating a cohesive digital presence.

Results

5,500%

increase in followers

across social media platforms in the first 18 months

500,000

content views

across social media platforms in the first 18 months

28,000

active website users

in the first 18 months (up 19% over previous period)

• Redesigned the Island Homemade Ice Cream website to elevate the brand, better showcase what makes the company unique, and create a more intuitive, user-friendly experience for visitors.

• Created and executed a social media strategy and managed content creation and posting.

• Created high quality visual assets for use on social media and website, including studio product photos and lifestyle photography and videography.